UpVenta 2025 Study: The Romanian Patient Experience

ce așteptări au românii de la serviciile medicale din România

What do Romanians expect from medical services in Romania?

In Romania, the private healthcare services market continues to expand, attracting more patients, particularly young individuals and those with higher education. Patient experience is a crucial factor in choosing private clinics, and it is often cited as the primary reason for this preference. UpVenta has investigated the needs and expectations of consumers in this segment to better understand the role of the patient experience in the decision to opt for medical services, whether in the private or public sector.

Discover What Truly Matters to Patients

In a healthcare system marked by challenges, the patient experience becomes an essential factor. Treatment quality and modern technology are not sufficient; empathetic interactions, clear communication, and administrative efficiency are priorities for 77% of patients.

Did you know that 81% of patients choose another provider after a negative experience? This behavior underscores the profound impact of service quality on patient loyalty.

In Romania, where a holistic approach to the patient is often neglected, medical institutions have the opportunity to adapt to the real needs of patients, thereby transforming standard medical experiences into exceptional ones.

The UpVenta study reveals detailed data about the factors influencing the choice of medical service providers, the essential elements for patient satisfaction, and solutions for improving medical interactions.

Download the Report

and discover the main needs and expectations of patients in Romania.

UpVenta – your trusted partner for a comprehensive range of PX programs

UpVenta helps brands remain relevant, flexible, and customer-focused by offering comprehensive services for evaluating, analyzing, and researching the patient experience.

We design programs tailored to each client’s specific objectives, utilizing innovative methodologies and knowledge gained from years of experience, along with state-of-the-art reporting platforms. We assist companies in anticipating the demands of tomorrow’s market and implementing strategies based on today’s patient experiences.